Long Beach, California June 5, 2018 – California Senator Ricardo Lara (D-Bell Gardens), a leading advocate for reducing harmful emissions of hydrofluorocarbons (HFCs) in the atmosphere, will be the keynote speaker on June 12 at 11:30 am at the ATMOsphere America 2018 conference.

ATMOsphere America, now in its seventh year, will be held June 12-14 at the Hyatt Regency Long Beach. Hosted by Belgium-based shecco, the conference focuses on natural refrigerant replacements for HFCs, which are potent greenhouse gases contributing to global warming, and for ozone-depleting gases that are being phased out in the U.S. and globally.

Last November, Lara, author of the Super Pollutant Reduction Act (Senate Bill 1383), announced the California Cooling Act (CCA) to combat what he termed the “silent assassin” of HFCs in refrigerators and air conditioners “that threaten our global climate.”

The CCA establishes financial incentives for businesses such as supermarkets and cold-storage warehouses that are switching to climate-friendly refrigeration from HFCs.

Lara will discuss the CCA in his keynote remarks; he and his staff are seeking feedback on the CCA from stakeholders attending the event. He also encourages end users of refrigeration and air conditioning equipment to send letters of support (preferably on official letterhead) to mike.peterson@sen.ca.gov and attend hearings on the bill at the legislature.

About shecco

For the last 17 years, market accelerator shecco has been active in helping bring climate-friendly technologies faster to market. shecco supports over 100 partners worldwide in the HVAC&R sector, where the focus is on sustainable refrigeration, heating & cooling technologies using natural refrigerants. shecco offers a variety of services in three areas: 1) media, including online industry platforms, magazines and a catalog of dedicated research reports; 2) market development, including market research, consultancy and public affairs services, as well as special international projects; and 3) events, including international conferences and national workshops.

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